In recent years, the construction industry has been growing and it is poised to keep this trend up. With more jobs out there and more opportunities to cash in, construction companies can’t afford to make marketing mistakes, or not have market efforts at all. Finding the right kind of prospects for your company can be aided greatly by a well-planned marketing strategy, and well-planned doesn’t have to mean big-budget. Keeping a small but effective marketing budget is possible. As you put your plan together, try to avoid these common mistakes.
- Not having a Budget
Maybe marketing isn’t your top priority – that’s understandable. But you can’t have a solid marketing plan without having a budget. Take a look at what you can spend and set aside money for your marketing efforts. In addition, plan for how many leads you think this size of budget will create. It’s like that old saying – you have to spend money to make money.
- Choosing the wrong source
You might have to get creative with your marketing budget but sometimes low-cost advertising isn’t worth it at all. You need to make sure your company is represented by a legitimate source or your marketing could do more harm than good.
- Relying on referrals
Many construction companies can get jobs lined up through referrals. For smaller operations, this can give them more than enough work at times. However, you can’t rely on this too much. Word of mouth these days leads to an internet search. This is where that marketing comes in- they need to be able to find you when they search for you online.
- Poor or no web presence
You need to have a website and a good one. If you don’t have this covered already, that’s where your marketing dollar should go. Your website creates a façade for your leads and it creates an impression about the type of work you do. People expect to be able to find your company on the internet to do their research. If they can’t find out enough about your company, they may count you out.
- No ability to meet demands
If done right, your marketing strategy can bring in more new clients, especially in the long-term. Can you keep up with these demands? If you aren’t able to hire temporary help for these instances, you may count yourself out of potential jobs. Make sure you know what you will do when the jobs start pouring in.