Finding your perfect match means more than just a feeling when we talk about the iPaaS economy. Ultimately your perfect match needs to help you accomplish one task- outsell your competitors. Customers demand all of the workflows be accessible from one interface, they want to use one dashboard, and they want to access it from anywhere. Here’s how to outsell your competition: Focus on the Technology itself Ask your software provider what you are really getting. The technology needs to be:
Reliable- First are foremost your technology needs to do what it is supposed to do all of the time. No one has the patience to deal with spotty technology or an application that is unreliable when you need to use it. The technology we have available at our fingertips is expected to perform.
Usable- Can the end user open this up and figure it out? Sure there could be a little bit of a learning curve, but too much of one and interest in your tool will be lost- no matter how much easier it could make their lives. The technology should be intuitive.
Portable – Having a mobile-friendly tool is necessary to compete today. Many professionals work from multiple devices including laptops, tablets, and smartphones. Make sure it’s all going to be mobile friendly and powerful even in the palm of their hands.
Accessible- Today, everything must be easily accessible. This goes hand in hand with the tool being usable and portable, but it takes it one step further. Can the end user open the tool and go? What steps stand in the way of that happening? These steps should be eliminated to create ease of accessibility.
Performing – The tool has to meet all of the needs of the client. They need to be able to be able to have that all-in-one experience. Streamlined tools perform well for professionals today. Having technology that meets all of these requirements- reliable, usable, portable, accessible and performing is step one in outselling your competition because it leads to happy customers. Make sure your customers know your technology solution in and out to help manage their expectations. If they have new requirements for your tool, be responsive. This will help them understand that you are doing everything in your power to get them what they need and will keep your from gaining any unhappy customers who could damage your reputation. Find a software partner who can deliver to you a superior product and your clients will be happy.